8 Basics of Small Business PPC Management in Manchester


Posted by on August 14, 2017

8 Basics of Small Business PPC Management in Manchester

PPC Management
PPC is a proven tool for businesses looking for boosting their business traffic, secure more clients, and increase their bottom-line. Whether you’re a successful business owner or an entrepreneur, Pay Per Click is the perfect way to take your business’s success to the next level. A successful PPC campaign is possible if any only if you have the knowledge to use this tool for maximum profit. If you want to grow your small business, firstly learn about this exceptional tool and then create a strategy to generate leads.

There are some basics, and being a small business owner you should require to utilize them before getting started. Here are some PPC management Manchester basics:


  1. Decide your budget: For a beginner, it can be difficult to decide the budget needed to achieve business goals. It is advisory that don’t spend more than your reach in the starting so in case something goes wrong you can handle that lose comfortably. Know how much money you’re spending on your campaign monthly, divide it by 30, and you will meet your daily campaign budget.


  1. Figure out your CPC (cost per click): CPC is necessary to determine how much you’re spending per click. It is very complex as there are a number of variables you need to know to calculate this figure. The amount per click you pay is not so expensive every time, mostly this clicking amount is cheaper. The maximum amount of the cost per click you submit is like a bid in an auction. Where to be on the top you have to bid a little bit higher amount than the second highest bidder. So CPC is just like an online auction where you pay to keep your bids on the top every time.


  1. Create your keywords strategy wisely: Keyword strategy is the base of every strong business. Research your keywords wisely to ensure the success of your business. For finding perfect keywords, first of all, know the services and products you’re offering in your business because the keywords you select will revolve around this. It is difficult to create the keyword list in the starting as you’re new to the business. If you’re not sure what keywords can be used for your business, then you should use the Google AdWords Keywords Tool kit. To find the best options available, enter few term and then click on search button and focus on them.


  1. Use negative keywords: Negative keywords are the most important weapon in online marketing. If have proper knowledge of using negative keywords in your ads, you can boost the performance of your PPC campaign. You can add these negative keywords in ad group level and campaign. The benefits of using negative keywords for online marketers:


  • Exclude inappropriate traffic that will never convert
  • Lower Av. CPC (Average Cost Per Click) and improve ROI (Return On Investment)
  • Click Through Rate (CTR) improves which adds a positive impact on the Quality Score of keywords


In a successful PPC strategy, the addition of negative keywords is the most important step and you should schedule them at least once in a month.


  1. Writing successful ad copy: Making ad copy for your PPC management Manchester campaign is tough but you don’t need to be a creative copywriter to generate competitive and attractive ad text. You are not going to get the result you’re hoping if your ad copy sucks. If you want to reach more and more audience outside and want to make potential clients, make sure that your ad copy is relevant, specific, empowering, and attractive. Factors you must consider to create effective PPC ad copy:


  • Always create a relevant ad copy
  • Be concise, keep character limit in your mind
  • Make use of UVP (Unique Value Proposition)
  • Use call-to-action buttons to engage your visitors to your website directly
  • Make use of proper punctuation and use quality content
  • Use your keywords in the headlines


  1. Landing page basics: Landing page ads are used to move to the visitors to a specific page you want them to visit as they click on an ad. Sometimes you want to direct your visitors to another page than your homepage. In this case, it is a better idea to connect your ads to your service pages. So whenever users click on them they will reach to your service pages directly and it can be a good start to increase your business traffic rate and as well as help you improve your sales. Also, you can create a dedicated landing page to a specific service as it will encourage your visitors to scroll your services and will convert them to sales.


You can build a landing page to your PPC campaign by your own or can hire a PPC expert to do it for you. You may also make use of paid services. For example, Unbounce service helps you build and manage landing pages without impacting your business website.


  1. Google Analytics Installed is a necessity: Google Adwords helps you determine how much you have to spend for several keywords and the clicks rate you’re getting from different ads or which ad is generating more clicks. But, the thing you really need to recognize is that how many of those clicks visited your business website, purchased something from you, or contacted you to know more details. This rate can be calculated by Google Adwords Analytics Installed tool. Make sure you have this important tool available. This is an open-source tool and very easy to install and even easy to use so that you can edit on your website comfortably.


  1. List down your potential keywords using geographic targeting: You can use different approaches to target customers geographically. Make use of zip code, country, state, city, and radius to achieve your target. Know from which area you’re getting a bulk of customers and focus on that particular area more.

These are some basics of small business PPC management not only in Manchester but in the whole world. All small and large business owners should add these basics to their PPC management Manchester campaign strategy to increase your ROI.

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